Branding
A strong, cohesive brand is the foundation of meaningful connections. Thoughtful branding ensures your identity is consistently represented across all platforms, leaving a lasting impression on your audience.
Below are brands I’ve had the opportunity to develop, contributing to logo design, typography selection, and comprehensive brand guidelines.
Featured ProjectS
CHESTERMERE ENFORCEMENT
I had the opportunity to lead the redevelopment of the Chestermere Enforcement crest. The previous crest was outdated and difficult to read, so I collaborated closely with the Chestermere Community Peace Officer team to create a refreshed design that improved readability while preserving the important symbolism of the original crest.
BEFORE
AFTER
THE CITY OF CHESTERMERE
I had the privilege of leading the rebranding for the City of Chestermere, transforming its outdated identity into a fresh, modern, and cohesive brand. This dynamic project included designing a new logo with multiple variations, revitalizing brand assets, and ensuring a consistent visual presence across all platforms.
Beyond external branding, I developed essential internal resources, including PowerPoint templates, Word report templates, and a standardized Request for Decision template, streamlining communications and enhancing professionalism.
Additionally, I spearheaded new branding for community services departments, including Parent and Caregiver Support Services and Wellness Support Services, ensuring a cohesive and modern identity across all city communications.
